Custom Packing Tape to Promote Your Brand

Paper tape has a water activated adhesive, so you must apply water to the non printed side. The benefit of paper tape is that it is more environmentally friendly and recyclable. Polypropylene tape is easier to apply and is more cost effective. The right tape depends on your application and business goals.

Learn more about Benefits of Polypropylene Tape vs. Water-Activated Tape from our blog.

You need to wet water activated tape before it adheres to the box. Follow the tips below for perfect tape application.

• Make sure you line up your tape correctly.
• Make sure your logo or branding aligns with the cut line of the sealant when placing it on the tape. Also, keep your line of tape straight to cover the opening of the box.
• Wet the unprinted side: To use water-activated tape you must apply water to the non-printed side. You can do this manually by using a wet sponge or damp rag.
• Place the tape on the box: Wet the right side of the tape and gently place it over the box's opening. As you do this, ensure that you use enough water to create a permanent bond between the tape and the box. Once you stick down the wet tape, it will penetrate the box material and keep it in place.

Pressure sensitive adhesive is easier to apply than water activated tape. Line up the tape correctly and then slowly secure the tape against the cardboard. Once applied, flatten it to remove any air bubbles.

Paper packaging tape has 8 rolls in a case. Each roll has 375 feet of tape.

Polypropylene packaging tape has 24 rolls in a case. Each roll has 165 feet of tape.

Paper tape: 6½" diameter roles have no cardboard core. 2.8" width.

Polypropylene tape: 3 ⅞" diameter rolls have a 3" cardboard core.

You can include up to 3 ink colors on your custom packaging tape. You can select from our standard set of 15 colors or you can specify PMS colors to exactly match your branding.

• You must use solid colors (no screens or gradients)
• Vector art is preferred for best print results
• Adjust and scale your artwork to fit within: 2 3/4” height x 9“ width
• Ensure your artwork is not cut off by allowing a 1/8" margin top and bottom of the tape
• Note: There is a 1/8” gap between every repeat of artwork.
• Artwork maximum length is 9"
• Pro Tip: Simple bold artwork works best in the repeating pattern used to print your tape.

Yes you can! Easily include your logo in your artwork file to have it on your custom packaging tape. Keep in mind, artwork must include 1/8" print margin (no bleeds). See "How do I setup my artwork" for more information.

Here are some of the most common application for our personalized shipping tape.

• Use custom poly tape to wrap around pallets and stacks in addition to sealing individual boxes.
• Change your message seasonally — and store extra season-specific tape for use next year.
• Use custom tape to celebrate and announce business anniversaries or other special events.
• Promote your products or website on custom packaging tape.
• Write out a thank-you message to customers.

Plain tape is functional but does nothing to promote your business. Branded packing tape, however, combines function with marketing.
Branded tape shows your logo, company name, or custom design. This makes every package an advertisement. It gives your business a professional and memorable look.

Personalized packing tape is a cost-effective way to market your brand. A cost-effective option exists for custom-printed boxes. It makes your packaging look high-quality without spending a lot.

Yes! Custom printed tape is perfect for both individual boxes and bulk shipments. It works well for wrapping pallets or securing stacks of smaller packages. Customizable packing tape, such as polypropylene or custom paper tape, is especially suited for heavy-duty use. These tapes resist moisture and hold up under tough shipping conditions, making them ideal for large shipments.

Absolutely! Use branded box tape to print thank-you messages, seasonal greetings, or promotional offers. Personalized paper tape lets you create memorable designs that enhance your packaging. Whether it’s a special offer or a way to tape a label on a package, these small details matter. They show customers that you care and want to make their experience personal.

Custom tape ensures your logo or company name is the first thing people notice on your package. Company name tape reinforces your brand identity and builds recognition. By adding bold designs to customizable packing tape, your business becomes memorable with every shipment.

Yes. Water-activated paper tape, in particular, is tamper-evident. If someone tries to remove it, the tape tears and leaves visible signs of tampering. This makes customizable packing tape an excellent choice for securing packages and ensuring their contents remain safe.

Bold and simple designs work best for custom box tape. Clean logos, strong text, and limited colors create the biggest impact. Custom paper tape looks best with solid, clear branding, while vector artwork ensures sharp and professional printing results. Avoid intricate details that may not print well.

You can include up to three ink colors, and we offer PMS color matching to ensure your branding stays consistent. For a vibrant and standout design, full-color custom tape is a fantastic option that elevates your packaging.

Seeing your logo on a package shows customers that you’ve paid attention to detail. Packaging tape with a logo enhances the unboxing experience, creating a stronger emotional connection with your brand. Customers are more likely to remember and return to a business that uses personalized touches like customizable packing tape.

Both custom paper tape and polypropylene tape are highly durable. Reinforced paper tape bonds securely to corrugated boxes and resists tearing. Polypropylene tape resists moisture and works well in tough shipping conditions. This keeps your branded box tape intact and easy to see.

Yes. If sustainability is important to your business, choose reinforced paper tape. Recyclable, repulpable, and made from eco-friendly materials. With its water-activated adhesive, this type of tape provides a strong bond while aligning with environmentally conscious practices.

Seasonal branding is easy with custom box tape. Update your tape with holiday greetings, event announcements, or product-specific offers. Branded packing tape with festive designs creates excitement and aligns your packaging with seasonal marketing campaigns. This is a great way to grab attention and make your packages stand out.